A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

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Members can post comments and participate in contests and giveaways!  Register below.

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

header_rpatz2

In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]

Video from the How To Be Screening in Singapore
Written by Tracy Garrett   
Thursday, 30 April 2009 16:48

The folks at Twilight Singapore headed out to meet producer Justin Kelly and watch How To Be at the Singapore Film Festival. They captured some video of the Q&A that featured Justin, plus the rest of the gang (Oliver Irving, Joe Hastings, Johnny White, and Michael Pearce), who phoned in to answer some really interesting questions from New York City.

There are an additional three videos of the Q&A session at the source here, as well as some videos of the fans meeting Justin.

 
It's IFC Direct Time!
Written by Tracy Garrett   
Tuesday, 28 April 2009 23:09

After film festivals and a very successful movie tour, it's finally time for How To Be to be viewable on your local television screen.  

The film will be available for a period of three months beginning. April 29th.  As a reminder, check the list below to determine where to find IFC Direct on your local cable provider's tier:

These five cable providers offer IFC Festival Direct. Follow the menu instructions to access the service. Each purchase of the film lasts for 24 hours and can be watched multiple times during that period.

  • BrightHouse: Movies On Demand → IFC In Theaters
  • Cablevision: Movies On Demand → IFC In Theaters → Festival Direct
  • Comcast: Channel 1 → Movies & Events → IFC Festival Direct
  • Cox: Channel 1 → Movies On Demand → IFC In Theaters
  • Time Warner: Movies On Demand → IFC In Theaters

- - -

pattinson-michaelirving-pidgeon in bed

 
Fifth Screening Added in New York City
Written by Tracy Garrett   
Thursday, 23 April 2009 20:49

A fifth screening of How To Be has been added at the IFC Center in New York City for Sunday, April 26th at 9:40pm.

You may purchase tickets for this additional Sunday date online here.

Although the 11:55pm screenings on Friday and Saturday at the IFC Center have already sold out, there are tickets available those evenings starting 20 minutes later, at 12:15am.

Writer/Director Oliver Irving, Composer Joe Hastings, and actors Johnny White and Mike Pearce will attend a Q&A after all five of the screenings.

 
UK DVD Release Details
Written by Tracy Garrett   
Thursday, 23 April 2009 15:15

People in the UK will be able to purchase their own copy of the How To Be DVD for SRP:£14.99 as of the 18th of May. The DVD will include:

- 26 minutes of extended scenes

- A 20 minute making of "How To Be" featurette

- Audio commentary featuring Writer/Director Oliver Irving, Composer Joe Hastings, Mike Pearce (Nikki) and Johnny White (Ronny)

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howtobe2ndregiondvd

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Second Screening at First Glance Festival Sells Out
Written by Tracy Garrett   
Wednesday, 22 April 2009 21:24

The First Glance Hollywood Film Festival had added a second screening of How to Be to meet strong demand, however, that screening has now sold out as well.

Both the May 2nd and May 3rd screenings in Los Angeles are now filled.

 
All Boston Blog Talks How To Be
Written by Tracy Garrett   
Tuesday, 21 April 2009 22:19

The How To Be Tour heads to Boston this week, where it will play at The Coolidge Corner Theater at 9:30 pm.  All Boston Blog interviewed Writer/Director Oliver Irving and Composer Joe Hastings prior to their visit to Boston.

How to Be screening Coolidge Corner Theatre Thursday, 9:30 p.m. $15, ticket information If Mormon (and Twilight series author) Stephenie Meyer drank alcohol, one would assume that Oliver Irving, writer and director of indie film How to Be would be first in line to buy Meyer a beer. Since anything at all connected to Twilight these days is instant box office or merchandising gold, what was once simply Irving’s feature film debut is now the must-see indie for fans of Robert Pattinson, the British actor who starred in How to Be before he headed off to become sparkly vampire Edward Cullen.

The combination of strong film festival buzz and the ongoing Pattinson craze has prompted the Independent Film Channel to distribute the film through its IFC Festival Direct cable service. On April 29, the film will be available on demand through the IFC service. Boston audiences, however, will get a chance to see the film in advance - and on the big screen - with a special viewing to be held Thursday at the Coolidge Corner Theatre. Irving, composer Joe Hastings, and actors Johnny White and Mike Pearce will attend the 9:30 p.m. screening. Bostonist spoke to Irving and Hastings last week and learned how one little cinematic blockbuster can turn a little film into one with huge demand.

Read more... [All Boston Blog Talks How To Be]
 
Video from the Orlando Screening
Written by Tracy Garrett   
Saturday, 18 April 2009 20:53

Jen, a member of the promo blitz team as well as the owner of our partner site at RobPattinson.com, had the opportunity to attend the Deland, Florida screening of How To Be yesterday. She brought along her camera and her videocamera and has put together a video. And hey, look who gives us a shout out at the end! Thank you!

 
Additional Tour Screenings and Sell Outs - An Update
Written by Tracy Garrett   
Saturday, 18 April 2009 17:42

As the How To Be tour is going in full swing, we thought we'd update you with some tour sell-outs, as well as a few additional screenings that have been added to the schedule.

The upcoming screening and after party on Monday, April 20 at 7 pm at the Minneapolis -St. Paul International Film Festival has sold out.  You can, however, still purchase tickets for the Tueday, April 21 5:10 pm screening here.  Oliver and crew, however, will only be attending the Monday screening.

Both 11:55pm (12 midnight) screenings for Friday and Saturday at the IFC Center in New York City have sold out.  Additional screenings have been set up that start just 15 minutes later, at 12:15 am.  You can purchase your tickets for the new screenings on Friday, April 24th here and Saturday, April 25th here.

You can find the complete list of tour dates on the left in our "Upcoming Screenings" section, along with the links so you may purchase tickets.

 
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