A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

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In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]
The Independent on Saint Charles Cinema Screening
Written by Tracy Garrett   
Thursday, 21 May 2009 23:21

The Independent took at look at "How To Be" at the screening at the Saint Charles Cinema in London:

It's night-time in Leicester Square and despite torrential rain, the queue for the Prince Charles Cinema stretches out of the door and right around the block. Screening tonight? How to Be, a tiny British indie movie made for just £250,000 by the first-time, 28-year old writer-director Oliver Irving.

 

The story of Art, a disaffected twentysomething muso who splits up with his girlfriend and moves back home with a live-in self-help guru, Irving's film could be just another tale of middle-class malaise. Only this one happens to star the man of the moment, Robert Pattinson.

Filmed in early 2007, after Pattinson's Harry Potter debut but before the teen-vampire trilogy Twilight, the movie also features comedian Jeremy Hardy and American actress Rebecca Pidgeon, wife of David Mamet. At tonight's sell-out screening, though it's clear who people are here to see. Even the appearance of Pattinson's name in the opening credits is enough to prompt giggling whoops.

The film might not have starred Pattinson at all. Casting took well over a year, with a range of bright young things attached to the project, including Simon Amstell. Despite support for his script from Mamet and Alan Rickman, Irving had all but despaired of finding his Art. "And then we got Rob," he marvels. "He understood what we wanted to achieve, he was musical and had completely the right look. To find all those elements was incredible: the final piece in the puzzle."

How to Be premiered at Slamdance in 2008 where it won the Grand Jury's Honourable Mention. By the time Twilight was released at the end of 2008, it had featured at another 18 festivals and recouped all its costs thanks to special fan screenings and soundtrack sales.

Yet to make official selection at a British festival, Monday saw the release of the UK DVD. Irving's film is certainly offbeat, though perhaps not always in the way he means it to be. But as its tagline points out: "Sometimes we all need a little help."

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